An updated homepage to showcase Grammarly's writing assistance app. Grammarly's early success came from its grammar and spelling correction products. Today, the products go far beyond grammar, helping writers with tone, vocabulary, conciseness, and much more.
Messaging, copywriting
There were multiple stakeholders involved with this page, each with different goals. Namely:
1. Shift perception away from Grammarly as "just a grammar checker"
2. Improve conversions
3. Showcase new types of writing feedback
Babylon, a U.K.-based telehealth company offering concierge healthcare services, needed a homepage for their U.S. market.
Messaging, copywriting
Insurance companies made up the primary audience for this page.
Show notes
Writing feedback that takes social context into account is a major product differentiator and supports the “beyond grammar” positioning.