Weekly newsletter for Restream, a browser-based multistreaming service for live streamers.
Copywriting, creative concepting
Restream wanted to lean into the seasonal Halloween theme, which I was thrilled to do.
A happy New Year video for Searchable.ai's social channels
Creative concepting, copywriting
Searchable.ai's product was a unified search tool that integrated with cloud storage providers (e.g. Dropbox and Google Drive), local storage, and apps like Outlook and Slack. This holiday video was a brand play. It mentions the product in a fun way while emphasizing the relatable and whimsical aspects of the brand.
Grammarly runs frequent email promotions to convert free users to Grammarly Premium customers. This promo leans into a playful "fun fact" theme and surfaces appealing Premium features.
Creative concepting, Messaging, copywriting
Over time, I discovered that Grammarly's consumer audience responds well to promos that feature:
• the discount amount prominently
• wordplay
• compelling product imagery
